Our Mission


This all began because of you. People like you who knew there must be more to creating a beautiful world around you rather that what’s en vogue this year-month-day. Those who wanted to grow their businesses in a way that felt good. Those who had a passion they were curious about sharing with the world. They found a place here; we know you will too.

It all started with Captains Rest. A lonely cabin at earth’s end which became an icon despite all odds. And then it grew because of so many Hosting Masterclass students exploding into existence as customer and publication favourites world over. And because of the runaway success of Sarah’s debut book Principles of Style — a book like no other which changed the lives of every single person who has picked it up, Sarah’s Principles of Styling and Storytelling is now available to study in full, for everyone. Here.

Our mission has always been focused on you. Giving you a class and community that bucks trends, monoculture, elitism and the popular for science meets arts meets Sarah’s own unique methods and process in a timeless way that supports and fosters authenticity. A unique combination which has gifted success in any format it has been desired to 1000s of students and followers world over in the way of magazine features, business successes, day jobs quit, stylists made in their own right … the list goes on. Design, art and storytelling from congruent truths rather than trends, bringing genuine joy rather than fleeting kicks.

This class and the sister communities around it, in the way of both Captains Rest and The Hosting Masterclass, continue to grow exponentially. What started as authentic and new ideas have now become a global movement. We started because of a need for something more – and we continue to exist because of all the good which has been brought to our students. Welcome to our community.

 
 
 

With such huge thanks to the incredible team that have made this class possible. Alexander Naughton, Majella Productions, Jessica Tremp, Cristina Guerro, The Establishment Studios and, of course, our teaching team here at Principles of Styling and Storytelling and The Hosting Masterclass — Amanda, Cheryl & Lisa.