Frequently Asked Questions

Q: Who is this course best suited to?

Those who love beautiful spaces, and want to learn more about creating one (or more!) for themselves and those around them. Those with a side hustle, creative business, or a dream to create something in the future. Those looking for a creative outlet but aren’t sure what it is just yet.

Principles of Styling and Storytelling, in short, is a complete school in Sarah’s processes, practices and methods in both design and business. If you’ve loved her work, projects, books and ideas – this class, a class like no other, is for you.

Q: How does self-directed learning work?

Our online platform is self-paced, so you can log in whenever suits you. You might be the kind of person who races through from start to finish in just a couple of days, then returns to take in all the content more thoroughly, or you might like to take it a chapter a week and spread your learning out over the 15 weeks. In terms of what to expect, in each chapter we sit down together in my video lecture, and I talk you through the topic and demonstration at hand. After the overview, we dive in deep with lessons, homework, case studies we follow through the course, as well as exercises, and connecting you with your online community and fellow students.

The class takes anywhere between 4-10 hours per chapter depending on the extent you would like to dive into your homework and exercises.

Q: What is the difference between Principles of Styling & Storytelling, and your other course, The Hosting Masterclass?

Principles of Styling and Storytelling is a complete guide to the world and ways of Sarah Andrews.

The Hosting Masterclass is a beacon of learning and community specifically suited to those with properties or ambitions in the home hosting world.

Q: I’m a graduate of The Hosting Masterclass; would you recommend taking this class also? What are the differences?

Yes, we would love you to continue studying with us. While there are some overlaps between the classes, there is a lot of new content offered. As a valued Graduate, we have a discounted rate for you, please get in touch so we can assist you to enrol.

Q: Do you offer payment plans?

Yes! We have an option of a payment plan, where you make weekly payments over 10 weeks.

Q: Once I complete your course, what can you see me going on to achieve?

Thousands of students have now completed Sarah’s Masterclasses. It’s so much more than the five star reviews her schools have gained from her students’ time inside the classroom and the recognition her classes and books have received in so many publications; it’s absolutely about the incredible success stories we have heard from our beloved community who have gone to achieve their dreams, far beyond what they would have ever thought possible.

Stylists in their own right made, day jobs quit, home features in flagship magazines such as Country Style, Woman’s Day and Inside Out, features in interior books worldwide, businesses thriving, hobbies turned into day jobs. This class exists for your success – in any way you would like that to look for you.

Q: When should I start?

The best time to start any of our classes is before you begin working with your spaces, project or business – the next best time is right now!

Q: What if I’m overseas?

The advantage of online learning is that you can be anywhere in the world, and can log on to our platform whenever suits you. Our class content has been designed to be globally relevant, with students in many countries across the world.

Q: I am brightly coloured, bold & outrageous/I am modern and minimal/I love a curated country cottage – is this class still for me?

Principles of Styling and Storytelling is a structured approach to the head and heart components of the creative world. We don’t teach a style, we teach you how to style – and tell your story.

Q: Will I be able to connect with other students, and with you?

Absolutely. You will be connected to all our other students around the world using our class and chapter hashtags for Instagram. Time with Sarah is available, and our team are always here to guide you.

Q: What’s the difference between your class and others out there?

Sarah’s remarkable journey and background as a Spatial Scientist and as a Designer have formed her unique approach to, and ideas on, styling, teaching, writing and business work, along with a lifetime of experience – which have all been recognised world over as absolutely inimitable.

Since the global success of her teaching series in 2018, many have tried to replicate and teach her ways. The honest feedback we get from each and every student who has graduated, and that were able compare it to other online masterclasses they have completed, is that it is unparalleled. We are so proud of that.

We know any investment you make in yourself is a key consideration, so we encourage you to explore our reviews page, and reach out to any student we feature, or that have used our class hashtag #principlesofstyle on Instagram for peace of mind that the investment in this school is for you.

Q: Do you offer gift vouchers?

We sure do – send this link to a loved one for the perfect hint for your next birthday or Christmas gift!


Have another question? Reach out, we are always here to guide you.