https://www.principlesof.style/home daily 1.0 2026-01-12 https://www.principlesof.style/enroll daily 0.75 2022-06-06 https://www.principlesof.style/learn daily 0.75 2022-02-18 https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/73139171-2b3f-4f49-87ee-e2bb396d82be/Sarah+Masterclass+scene+-+still+life-5551.jpg About https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/1631011275964-UQ92OD80MVMTC0969FUV/Sarah+Masterclass+scene+-+still+life-5532.jpg About https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/1632233380256-0VTGF0E3676AOWXJJ3IY/Sarah+Masterclass+scene+-+still+life-5040.jpg About https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/1632231968397-OOYRCSX3VOHN9PN8VU1J/Sarah+Masterclass+BTS-3251.jpg About https://www.principlesof.style/lesson02 daily 0.75 2022-02-26 https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/5f4e2448-18c6-4e2a-a3ee-9587b6100276/4848e493f01cf0340f56461278eb2093.jpg Lesson-02 - Make it stand out People: It’s easiest to think about telling the stories of a person, or most commonly yourself, as drawing out your own values, experience, wants, lusts and ideas that are inside you into the outside world. And what a beautiful and unique world that could be! https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/fd14a54d-41fa-46e1-a5ae-6be88ed9ac56/e1c76afe5cd3adcdb078a3955c0ed2aa.jpg Lesson-02 - Make it stand out Colour: Use the story of colour to evoke emotion, evoke an era, evoke a memory. Colour is the easiest way to instantly tell a strong story, there is no forgetting the mustard kitchen. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/f88d8416-981b-4875-8d64-4e912aa2c92e/image-asset.jpeg Lesson-02 - Make it stand out Story: A bedroom nook, that to me tells tales of castles with their kings and queens. Dungeons and dragons and feasts and fights. To slumber here, I would feel like a true princess, although I might add a few more blankets! https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/a9ce0a92-2b3f-469b-ab7e-a22d1c95e80c/image-asset.jpeg Lesson-02 - Make it stand out Nature: This beautiful bench, both inspired by nature, and using materials harvested from it too. Used in living spaces, both inside and out where this brush naturally grows, I could imagine perfect harmony. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/c0f28482-8cd4-4367-adef-a1ed75f6d216/0dfa6bd161443996613b545b0bdeec00.jpg Lesson-02 - Make it stand out Space, the thing itself: The space you have can inspire your aesthetic, like this 18th century crumbling cottage – with styling to match. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/ba171554-fcf3-4c70-98bb-d0a2fea1089d/976270590436fac6c0969af2459685ee.jpg Lesson-02 - Make it stand out Nature: This scene shows the perfect example of nature telling its story in this space. If you look outside the window, you will see the colours and textures reflected perfectly inside the space too. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/6c414c23-9f1a-4d15-b47b-758d9db51115/635fb4c9509453ef0b5afedf9362bd44.jpg Lesson-02 - Make it stand out History: What a wonderful story to tell, the way we have treated our spaces through the ages. This art deco bathroom provides endless inspiration in terms of colour, form, textures, patterns, surfaces we can re-imagine in designing new spaces. I also like to look back to create spaces that look forward. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/dcb17742-749a-4c49-a74e-abbcf31bcfa7/image-asset.jpeg Lesson-02 - Make it stand out Lifestyle: Telling this story is thinking about how we want to live. Do we want our things around us? Do we want the calm minimalism of a monk? Do we want life and art and joy as a constant? https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/1fd46a68-0ef9-4f7d-be42-73634ccceee6/dca39bfdd50ebbd19d5f9c8377345c12.jpg Lesson-02 - Make it stand out History: I just love these candles, re-worked wax artworks inspired by 18th century carved marble busts. Inspiration here doesn’t end with the product, but also translates to the storytelling with how the products are styled and shot for images that are completly clickable to “buy now!”. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/32afe256-5e3a-4134-ad90-60a41b564b86/1f71f17655e4a4fe41bb274ed10eb53c.jpg Lesson-02 - Make it stand out Space, the thing itself: Fashion, product, made arts – can all be inspired by beautiful spaces, form, texture, and architecture. Look closely. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/05041663-e993-4949-aefe-50365627fcb2/83b120fced991b01c9908ef436634cb1.jpg Lesson-02 - Make it stand out Experience: When you tell this story, you design your spaces to create the exact experience you want your audience to have. Here’s a dining space that forces intimate conversation, slow dining – nothing else exists but this moment. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/6de70969-83cb-4cb9-a17a-07f4322e4fa5/image-asset.jpeg Lesson-02 - Make it stand out Story: Wallpaper telling the story of 18th century rural life. I imagine I might use it in a grand vigneron’s (wine maker’s) house in the South of France. Or, perhaps in an 18th century city home in place of outdoor spaces? https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/b5b1a154-324b-41cf-9607-b30b32d4e1d2/d00e1c9f13e6febed05f9b8318419ed1.jpg Lesson-02 - Make it stand out Family: You can tell stories to a range of people. Grown-ups, little ones, the whole family. We all deserve beautiful things to live with. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/09fc96b7-fe39-4996-b378-84564966e8cf/7095c01b72f7fd101cf77a41e0e2082e.jpg Lesson-02 - Make it stand out Location: Immediately, I think of all-day dining in Paris. In this example it’s plain to see how locations can inspire your story. Some places in the world have such a iconic aesthetic we can harvest for our spaces. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/73912d1c-8b8a-4019-8b09-661f385dd724/image-asset.jpg Lesson-02 - Make it stand out Family: Think of this as designing your spaces for the people who are actually going to live in them. Are you a single, a pair or many more? https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/24fd4afd-addb-4e79-8a6a-aedbfb525dc3/f94ba38f40842d8dfe6f6925406b91c7.jpg Lesson-02 - Make it stand out Location: Again, drawing on Paris and France for its iconic style in the made arts, these plates and platters have such a strong sense of location about them that we can use to inspire our own ideas. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/a3857c6e-1d3f-4fcd-b654-7f73dc9861ed/94f63a6e-2b24-4e71-9d2d-9e9240a2be22_rw_1200.jpg Lesson-02 - Make it stand out Experience: For your products or ideas, you design to create a desired experience. Maker&Son (pictured) have attempted to design the most comfortable armchairs and sofas in the world. A place to sit for days rather than hours. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/f22c8bd9-4d2f-4398-a4ab-5bf9b9d33ecb/image-asset.jpeg Lesson-02 - Make it stand out Lifestyle: These knives were designed for those who want older, used things around them – things with patina but also still have their intended function. Everyday products that suit those who want to live a little differently. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/9ad7f784-22b6-4ea6-95e9-4e8c574629aa/f6045769c5c53a6a22ff6dc7d2bee368.jpg Lesson-02 - Make it stand out Colour: A few years ago I worked on a linen bedding collaboration which is yet to come into existence. I was so inspired by the colour combination of these turn-of-the-century scout uniforms. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/808d6d57-db36-49e0-b841-6a2469bee924/image-asset.jpeg Lesson-02 - Make it stand out People: When you focus on telling the story of a person, or of yourself in your spaces, its about designing spaces that truly are exactly for you. Here’s an example – I’m a bather, not someone who likes to shower – and no bath is taken without a book. Therefore, here’s my bath/library! https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/a143c485-abcb-41aa-91cd-ce559911f6d4/d235ab3482534997d5afbb4099909ca9.jpg Lesson-02 https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/9ebf8325-cc68-44a4-add5-44928f0bd958/cf3ba7b4b09bb7e20f138a671e5fbf1d.jpg Lesson-02 - Make it stand out Two storytellers telling the same story through their own lenses. The possibility to find story really is endless – it hinges on the ability to let go, and think of possibility rather than the expected. https://www.principlesof.style/contact daily 0.75 2023-06-28 https://www.principlesof.style/our-mission daily 0.75 2021-12-29 https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/13453988-8e25-4476-a20a-3239751bbf06/Sarah+Masterclass+BTS-6570.jpg Our Mission - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/f32be870-379d-4aed-9525-82661543399b/Sarah+Masterclass+BTS-5543.jpg Our Mission https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/7d866bdb-71e8-4dc1-8fe7-9971cccc5026/Sarah+Masterclass+BTS-4154.jpg Our Mission https://www.principlesof.style/reviews daily 0.75 2022-06-06 https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/554d0d48-22cd-4703-b009-0034cf8e290b/SarahAndrews_Paris-23.jpg Your Reviews - I have thoroughly enjoyed this curated class and experience that you have put together. Wow, such a breadth of information. When my daughter takes a nap I find myself re-reading chapters and watching some of your suggested videos on my phone. I really am trying to soak everything in and carry it forward. @kingstondowns ★★★★★ https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/1632237774386-TVA1VAH67UGJHNPFNSCJ/Sarah%2BMasterclass%2Bscene%2B-%2Bstill%2Blife-4896.jpg Your Reviews - Thank you so much for this amazing class. I have loved every moment. I have already recommended you to my cousin who is going to be signing up soon. Thanks again Sarah. This course has been everything. Terri Reece ★★★★★ https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/1631629139233-DMCQGZDDFUVW5RC6FB2C/POSS-LESSON-08.jpg Your Reviews - Beautiful Sarah ... I did it !! I completed your incredible course !! Authenticity speaks volumes. Thank You Thank You Thank You for creating such an amazing informative course. It could not have come to me at a better time. Forever grateful, @helenjamanstylist ★★★★★ https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/ddd9d3e1-8e37-4f62-9d56-8a3d84f75332/Masterclass-355.jpg Your Reviews - I wasn't 100% sure what to expect before taking this class, but I ended up learning exactly how condense vague ideas and feelings and turn them into tangible things and spaces others can experience. This is truly so special, I feel so fortunate to have enroled! @EigenChocolate ★★★★★ https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/59873da8-3138-4726-b0be-5340a7d79217/SarahAndrews_Paris-38.jpg Your Reviews - Hi Sarah, This course has been absolutely amazing! I’ve done other courses but practically there were so many holes missing, I didn’t feel comfortable getting started because I didn’t know how to. But you have answered every single one of my questions! Meg Dempsey ★★★★★ https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/76739f5f-7a05-4c96-b72c-7a82266be98a/Sarah+Masterclass+BTS-2840.jpg Your Reviews - Make it stand out Well, you've done it again Sarah and team! I thought things couldn't possibly get better after The Hosting Masterclass, then I signed up for this class and they DID! I feel that there was such magic in this course. Every word, image, quote and story that you shared was invaluable in helping me to weave together those last pieces I needed to bring our little dream on our little farm to life. Principles of Style really delves deeply into finding the YOU within your story and I was finally able to let go of what everyone else was doing to focus on what I really want to create her. Thank you from the bottom of my heart. I loved every second of learning with you again. Xx Carlene @_storybook_farm_ ★★★★★ https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/cb85da95-9da9-4309-8438-beaf29c99960/InTheSac_CaptainsRest-12.jpg Your Reviews - Everything I needed to get me off to the right start – I would be going forward blindly without having taken this class and now I feel like the goals can be reached... with some hard work and time I will get there!! Bridie Irish ★★★★★ https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/1632230185863-J7S3HEQE1AA8PBQ7AZAF/Sarah+Masterclass+portrait-3398.jpg Your Reviews - Thank you..thank you.. thank you for your honesty and your knowledge and your generosity. I hope we can make you proud. I’m turning my pages back to Chapter One to start again! With much love and gratitude to you and your whole team of geniuses! Aine Barlow ★★★★★ https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/1632324094496-FXYEJ0Z5LL87D56HMJAU/Sarah%2BAndrews%2Bextras-16.jpg Your Reviews - I’ve felt so much joy, sense of calmness and almost feel in a meditative state when I sit down of an evening to complete a chapter. So thank you again for giving me the courage, trust my gut and just go with it! Allanah O'Gorman ★★★★★ https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/0ea3f9f2-352e-4c79-bb70-c8cbdda2580e/SofaAndSoul-3.jpg Your Reviews - I have gone over every lesson (several times) and am amazed at the amount of content and the gifts of knowledge you have given over to students. Some of life becomes easy with experience; you give a lot of advice and guidance to enable each student to make the most of their own opportunity. Natalie Arnold ★★★★★ https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/70ec41e5-1e85-4b89-9384-eb01ba264787/2048fc73b70d0658b8d01fafd08ba601.jpg Your Reviews - Dear Sarah,I'm sure you hear this message in the hundreds so I’m sorry it’s a bit repetitive ;) but truly, thank you! Esther Griggs ★★★★★ https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/586c428a-3328-4f48-aa7b-d5289a002a32/SarahAndrews_Paris-58.jpg Your Reviews - I feel so privileged that I’ve done this course. Yourself, Amanda and the rest of your team have done an incredible job of creating this online school. I thought gee it’s quite a bit of money can I really afford it? But to me it’s been absolutely priceless, thank you so much! Kate Veal ★★★★★ https://images.squarespace-cdn.com/content/v1/61321552534f7e580f4f8246/1631967409319-LX76OZT7IH59077DCSD9/Sarah+Masterclass+scene+-+still+life-4775.jpg Your Reviews Initially I freaked out spending so much on a course, but I was so happy with the investment, I couldn’t have taken our little farmlet further without your incredible school. Lisa Palmer ★★★★★ https://www.principlesof.style/faqs daily 0.75 2023-06-28 https://www.principlesof.style/thank-you daily 0.75 2021-12-30